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Prof Dr Richa Dahiya

  • Professor and Area Director
  • Area : Management
Richa Dahiya

Prof (Dr) Richa Dahiya is an accomplished academic leader, researcher, and institution-builder with more than 23 years of rich experience in higher education, academic administration, research, and management education. She brings with her deep expertise in academic governance, curriculum innovation, quality assurance, faculty development, and institutional growth. Dr. Dahiya holds a Ph.D. in Marketing Management from Kurukshetra University. Her strong academic foundation, combined with extensive research and administrative experience, has enabled her to make significant contributions to management education and institutional development.

Over the course of her distinguished career, Dr. Dahiya has held several key leadership positions including Dean Academics, Director (Officiating), PGP Chairperson, Head of Department, and University Research Head across reputed higher education institutions. Her leadership has consistently contributed to strengthening academic systems, enhancing institutional quality, fostering research culture, and driving student success.

Dr. Dahiya has supervised multiple doctoral scholars and contributed extensively to the fields of Marketing, Consumer Behaviour, CSR, Sustainability, Green Marketing, and Digital Consumerism. She has authored more than 40 research publications, conference papers, and book chapters in reputed ABDC, Scopus, Web of Science, and UGC-listed journals, including publications with Emerald, Wiley, Springer, and Taylor & Francis. Her research has earned substantial academic visibility with high citation index.

Dr. Dahiya also served as PhD evaluator, conference chair, chief editor of academic journals, and research committee member for various universities and institutions.

Known for her collaborative leadership style, strategic vision, and people-centric approach, Dr. Dahiya brings a unique blend of academic excellence, administrative acumen, research orientation, and industry engagement to higher education institutions. Her commitment remains focused on nurturing innovation-driven learning ecosystems, strengthening research excellence, and preparing students for global professional success.

Qualification

  • PhD (Marketing)
  • MBA
  • BBA

Experience

  • Total - 24+ Years
  • Industry – 2 Years
  • Research – 15 Years
  • Teaching – 22 Years
Courses Taught
  • Marketing Management
  • Consumer Behaviour
  • Marketing Research
  • Research Methodology
  • Retail Management
  • Services Marketing
  • Digital Marketing Analytics
Research Area(s)
  • Marketing, Consumer Behaviour, CSR, Sustainability, Green Marketing, And Digital Consumerism, Digital Marketing, Cross Culture Behaviour
Consulting Area
  • Brand Strategy
  • Digital Marketing
  • Consumer Behaviour Analysis
  • Sales Strategy
  • Market Research
  • Product Positioning
  • Retail Management
  • Social Media Strategy
  • Customer Relationship Management (CRM)
  • Integrated Marketing Communication

Publications

  • "Two decades of brand hate research: a review and research agenda. Marketing Intelligence & Planning, Emerald Publishing (ABDC: A), Impact factor 5.4.
  • ”Examining the role of external factors in influencing green behavior among young Indian consumers”, Young Consumers, ISSN: 1747-3616, Issue publication date: 21 November 2019, Publisher: Emerald Publishing Limited, ABDC: B
  • “Effect of ethical leadership and corporate social responsibility on firm performance: A systematic review”, Corporate Social Responsibility and environmental Management, https://doi.org/10.1002/csr.1824, Impact factor:8.741, ABDC-C, ISSN:1535-3966 © ERP Environment and John Wiley & Sons Ltd
  • “Asian Tigers Enters the Land of Diversity: Cultural Adaptations for South Korean businesses in India”, EAST ASIA: an International quarterly, Springer Netherlands, Vol 33, No. 2, pp 157–173.DOI: 10.1007/s12140-016-9253-y ISSN: 1096-6838 (Print) 1874-6284 (Online) Impact Factor (SNIP 2015) – 3.436 (Amongst Quality Journal List –Australian Business Deans Council Journal Rankings List 2013)
  • “Expatriates cross-cultural adjustment challenge in diverse India: a three level analysis”, International Journal of Indian Culture and Business Management, INDERSCIENCE, Vol. 14, No. 3, pp.347–364. ISSN: 1753-0806 (Print) 1753-0814 (Online), Impact Factor (RG 2015) – 3.428 (Amongst Quality Journal List –Australian Business Deans Council Journal Rankings List 2013, Chartered Association of Business Schools (CABS) Academic Journal Guide, Excellence in Research for Australia (ERA))
  • “Culturally Heterogeneous Virtual Team Challenges: Overlooked Cultural Influence”, International Journal of organizational behavior and management perspectives, Pezzottaite Journal, ISSN: 2279-0950 (Print) 2279-0969 (Online); ABDC-C
  • "Consumer’s response to CSR Activities: Mediating Role of Brand Image and Brand Attitude" , Journal of Corporate Social Responsibility and Environmental Management, Wiley Publishing House, ABDC-C, Article ID: CSR1689, ISSN:1535-3966
  • Green Innovation and Ethical Responsibility: Do They Improve Customer’s Green Purchase Intentions?”, International Journal of Sustainable Entrepreneurship and Corporate Social Responsibility (IJSECSR), IGI Global , Vol. 13, Issue 1, January-June 2018 (Quality Journal), ISSN: 2379-7398|EISSN: 2379-7401
  • “New CSR Mandate 2013: Procreation or Alienation? An Empirical Analysis”, International Journal of Development and Social Research, Xavier institute of Management, Bhubaneswar, Vol. 5, Issue 2, ISSN: 2249-7293, UGC CARE
  • “Sustainable Value Creation: Coherence of Corporate Social Responsibility & Green Innovations on Firm Performance”. HSB RESEARCH Review, vol. 11, No.1, ISSN: 0976-1179(UGC LISTED).
  • “Green Brand Image through Ethical responsibility & Green innovation influence on green purchase intentions of consumers in India”, Samvad Journal, 2017 Online ISSN : 2348-5329,Print ISSN : 2249-1880 (UGC LISTED).
  • Need of Digitalized Workplace Culture in Indian Universities. University News- A journal of Association of Indian Universities, ISSN: 0566-2257 (UGC Listed).
  • Procreation or Alienation? An Empirical Analysis”, Siddhant-A Journal of Decision Making, Regional College of Management, Bhubaneswar, [ISSN: 2231- 0649], Vol. 16, no. 3.
  • Effective leadership is all about communicating effectively: connecting leadership and communication, IJMBS, International Journal of Management & Business studies, Cosmic Journals, Vol. 15, no. 3, pp 43-48, ISSN 2231-2463 (print) 2230-9519 (online)
  • “Green Brand Image through Ethical responsibility & Green innovation influence on green purchase intentions of consumers in India”, Samvad Journal, 2017 (UGC LISTED).
  • Book Title: “The New Age of Consumerism.” Chapter Title: “Sustainable Green Marketing: A Trend Of Consumerism” with Taylor & Francis.
  • “Factors Influencing Online Shopping Behaviour of Consumers in India--An Exploratory Study”, SIDDHANT- Journal of Decision-making, Vol-12, No. 3, ISSN: 2231-0649 (print), 2231-0657 (online)
  • “Impact of Demographic Factors on On-line shopping Behavior: A Study of Indian Consumers”, International Journal on Engineering & Management Sciences (IJEMS), Vol. 13, No.1. ISSN: 2229-6425
  • Variables & Factors impacting Behavior of Consumers towards On-line Shopping in India: A Factor Analysis Approach, PRAGYAAN – IMS Journal, Vol. 18. 0974-5505
  • Book Authored “Online Shopping Behaviour” ISSN 978-3-659-31122-2, LAMBERT Academic Publishing House, Germany, 2013.
  • Dahiya Richa (October, 2012) Wonderful Websites- Life at ease with Wonderful Websites and Nifty applications Comdex Times, Vol. XVIII, No. 10, Biztantra, New Delhi.
  • Dahiya Richa (November, 2012) Impact of Psychographics Factor on Online Shopping Behaviour: A Study of Consumers in India, PrabhandGyan- Journal of Management, 2319-6351.
  • Dahiya, R. & Tullani H. (2016). Conference proceedings on “Sustainability and inclusivity: forces for Green Marketing”, Emerald Publications, ISBN 978-1-78635-412-9.
  • Saha, R., Dahiya, R. & Sarkar, M. (2016). Conference proceedings on “Frugal Innovation: Growth Accelerator for Emerging Economy”, Emerald Publications, ISBN 978-1-78635-412-9.
  • Dahiya Richa (April, 2010) Identification of Variables and Factors impacting Consumer Behavior in On-line Shopping in India: An Exploratory Study” conference paper proceedings in 2nd International conference on innovative practices in Management for Excellence at Kurukshetra University.
  • Saha R., Dahiya Richa (December 4-6, 2015) Corporate Social Responsibility & Sustainable Business Practices: A Study of the Impact of Relationship between CSR & Sustainability, January 2016 Conference: Proceedings of ICRBS 2015 Department of Management Studies, IIT Roorkee.
  • Dahiya Richa (12 October, 2012) Medical Tourism: Emerging Trends, Opportunities and Criticism in India, Paper Presented in Seminar on ‘Transforming Indian Economy through Service led Growth in Global Era: Gains and Concerns’ at NIILM centre for management studies.
  • Dahiya Richa (21 March, 2015) Cross-culture: challenges faced by global era Managers, Paper Presented in seminar on “Strategies for global excellence in Business Era” at University School of Management Kurukshetra University.
  • Dahiya Richa (13-14 August, 2015) Presented paper and Abstract Published in proceedings titled “A Study on Diverse India, an Expatriate Cross-Cultural Adjustment Challenge: A Qualitative Approach” in 12th Knowledge Globalization Conference in collaboration with Knowledge Globalization Institute and partner universities, Suffolk University (Boston, USA) and University of New Brunswick (Fredericton, Canada) on “Managing in Diverse Cultures”held at Jindal Global Business School, O.P. Jindal Global University, Haryana, India
  • Saha R., Dahiya Richa (18-19 December, 2015) To analyze the correlation between corporate social responsibility practices and Brand building, paper presentation in 4th Annual International Commerce Convention, Department of commerce, Delhi School of Economics, Delhi.
  • 5th Annual National Conference (held on 25th March 2017) paper titled “Price organization pays!! Innovative work behavior and perceived organizational support” Paper presentation and full paper publication in proceedings in 5th annual national conference on Innovation in the field of engineering, technology and management” (NCIETM-2017)
  • Sikandar, A., & Dahiya, D. R. (2018-04-21). Role of Digitalized Workplace Culture in Indian Universities. 1st International Conference on Digital Economy: Innovations and Challenges. New Delhi: Department of Commerce, Maharaja Agrasen College, University of Delhi
  • Saha, R. & Dahiya, R (2015). “Corporate Social Responsibility: Roots of inception to future ahead.” National Conference on Sustainable Business Practices for Emerging Global Markets, Vivekananda Institute of Professional Studies, New Delhi.
  • Saha, R. & Dahiya, R (2015). “Corporate Social Responsibility: Roots of Inception to Future Ahead”, Excel Publishers, New Delhi.
  • Saha, R., Dahiya, R. & Sarkar, M. (2016). “Frugal Innovation: Value Creation in Biotechnology Industry.” Pezzottaite Journal, Vol. 5, No. 2, pp. 2205-2217.

Selected Publications

  • Two decades of brand hate research: a review and research agenda. Marketing Intelligence & Planning, Emerald Publishing (ABDC: A), Scopus indexed, impact factor 5.4.
  • ”Examining the role of external factors in influencing green behavior among young Indian consumers”, Young Consumers, ISSN: 1747-3616, Issue publication date: 21 November 2019, Publisher: Emerald Publishing Limited, ABDC: B
  • ”Effect of ethical leadership and corporate social responsibility on firm performance: A systematic review”, Corporate Social Responsibility and environmental Management, https://doi.org/10.1002/csr.1824, Impact factor:8.741, ABDC-C
  • “Asian Tigers Enters the Land of Diversity: Cultural Adaptations for South Korean businesses in India”, EAST ASIA: an International quarterly, Springer Netherlands, Vol 33, No. 2, pp 157–173.DOI: 10.1007/s12140-016-9253-y ISSN: 1096-6838 (Print) 1874-6284 (Online) Impact Factor (SNIP 2015) – 3.436, (Amongst Quality Journal List –Australian Business Deans Council Journal Rankings List 2013)
  • “Expatriates cross-cultural adjustment challenge in diverse India: a three level analysis”, International Journal of Indian Culture and Business Management, INDERSCIENCE, Vol. 14, No. 3, pp.347–364. ISSN: 1753-0806 (Print) 1753-0814 (Online) Impact Factor (RG 2015) – 3.428 (Amongst Quality Journal List –Australian Business Deans Council Journal Rankings List 2013, Chartered Association of Business Schools (CABS) Academic Journal Guide, Excellence in Research for Australia (ERA))

Awards & Recognition

  • Best Teacher Award
  • Best Research Paper Award

Professional Activities & Achievements

  • Citation 900+
  • Reads- 20,000+,
  • H-index-10.
  • Chief editor JKJM
  • NEP Curriculum revision committee member - Gurugram university,
  • Conference chair at ICFAI, BHAVANs, BPS University, FIIB
  1. Workshop Chairman, 3-Day National Workshop on “Case teaching and Case writing” from 5-7 April, 2012 at JK Business School.
  2. Participated in National Seminar on ‘Faculty Development in Management Education’ conducted by PHD chambers in association with Fore Business School on 15 May 2012.
  3. Conducted and Participated in 3 Days National Workshop on “Data Analysis using SPSS” conducted by JK Padampat Singhania Institute of Management and Technology. Gurgaon.
  4. Participated in FDP on “Excellence and accreditation at higher levels of education” organized by JK Padampat Singhania Institute of Mgt. & Tech. from 3-4th Aug’2011.
  5. Participated in National Workshop on Case Study Method of Teaching at GIBS Delhi headed by Dr. Devi Singh (Director IIM-L).
  6. Participated in National Workshop on “Research Methodology & SPSS” organized by JK Padampat Singhania Institute of Mgt. & Tech. from 18-22nd Jul’2011.
  7. Participated in workshop on Entrepreneurship development, deptt. of Science and technology, ED Cell, Govt. of India, March 19th-20th, 2010.
  8. Organised several Panel Discussions and talks on corporate issues at JK Business School.
  9. Attended Annual Conclave on “survival of fittest” organized by Mbauniverse at IIC, Delhi.
  10. Invited as Conference chair for technical session at Bhavan’s Usha and Lakshmi Mittal Institute of Management, Delhi on 29th February 2020.
  11. Participated in a workshop organised by the Sabaragamuwa University of Sri Lanka in association with Emerald Publishing and
    Gulf Medical University, on “Writing Impactful Research”. The programme was conducted from 22nd April 2021 to 05th August 2021.
  12. Completed two weeks AICTE funded FDP training on “Pedagogical training on outcome based education from 2-16 November 2020 organized by St. Peter’s Institute, Hyderabad
  13. Invited by ICFAI Business School, Gurgaon to chair a technical session in the international conference on “Management imperatives for sustainable growth-transformation through technology” on 24 August 2019.
  14. External evaluator for the PhD theses, and a member of DRCC (research committee) with the University of Maharaja Ranjit Singh, Punjab technical university and University of Bahrain, Kingdom of Bahrain.
  15. Chief Editor of JK Journal of Management. Liasioning with international researchers like Justin Paul, Charles Jebakarthy, Roberto Cerchione

Other Interests

  • Reading Books, Exploring New Places, Contributing To Social Causes
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