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Integrated MBA at NIIT University
Where Ambition Meets Opportunity
Integrated MBA (iMBA) – A five-year BBA-MBA programme
An integrated pathway from undergraduate learning to postgraduate mastery,
the Integrated MBA (iMBA) is designed as a seamless 5-year journey that combines strong business fundamentals with advanced management expertise, enriched by 1.5 years of unique industry exposure. It aligns with the NEP 2020 vision of flexible, multidisciplinary, and industry-linked education, giving you control over the pace of your success. Graduate with a BBA in 3 years or continue seamlessly to earn your MBA in 5 years—all within one cohesive programme.
The 5-year Integrated MBA (IMBA) programme is designed as a structured 10-semester learning journey that progressively builds strong managerial foundations, specialization, and practical industry exposure. In the first year (Semesters I & II), students develop a strong academic base through foundational core courses, complemented by value-added and ability enhancement courses that strengthen communication, analytical thinking, and professional skills. In the second year (Semesters III & IV), students are introduced to discipline-specific core courses, along with open electives and professional electives, enabling them to explore different areas of management and broaden their academic perspective.
Flexible Exit Option: The third year (Semesters V & VI) emphasizes industry or research practice, allowing students to apply their classroom learning in real-world environments. At the end of this stage, students also have the option to exit the programme with a BBA degree. Students who continue into the MBA phase (Semesters VII to X) undertake advanced core courses, general electives, and professional electives that deepen their specialization and managerial expertise. The programme culminates with a Capstone Project and an extended Industry or Research Practice, ensuring that graduates complete the programme with both advanced management knowledge and meaningful practical experience.
Focus on Technology Integration: A distinctive feature of the IMBA programme is its strong focus on techno-managerial capability development. The curriculum integrates technology with management education, preparing students for emerging techno-managerial roles. Throughout the programme, students build competencies in communication, data analysis, technology applications, and industry-relevant management practices.
Curriculum Flexibility: The programme offers around 38% curriculum flexibility, allowing students to customize their learning through professional electives, open electives, and industry practice opportunities.
Unique 1.5 years of Industry Immersion: IMBA at NU offers a unique opportunity for students to gain substantial real-world exposure through a unique industry immersion structure, one full year of Industry Practice during the BBA phase and six months of Industry Practice during the MBA phase, providing a total of 1.5 years of industry experience within the five-year programme. This blend of academic rigor, flexibility, and industry engagement ensures that graduates are well prepared for dynamic managerial careers.
Global Pathways: iMBA students have the opportunity to earn an MBA degree of University of Canterbury, New Zealand after completion of 4 years of iMBA at NU.
NU’s Integrated MBA is a 5-year postgraduate degree programme, undertaken after Class XII. iMBA is an innovatively designed programme meant for young students with managerial and leadership aspirations. The programme offers comprehensive management education combined with in-depth specialisation in a specific domain. Starting with the first semester, the student starts getting prepared for a career in management and business administration. It also provides the foundational grounding offered during bachelor-level studies.
The programme permits students to exit after 3 years with a BBA degree.
Semester Wise Progression
| Semester | Highlights | Credits | Cumulative Total of Credits |
|---|---|---|---|
| Semester I | Foundational Core courses, Value added and Ability enhancement courses | 23 | 23 |
| Semester II | Foundational Core courses, and Ability enhancement courses | 23 | 46 |
| Semester III | Introduction of specific core courses + Open Elective I | 25 | 71 |
| Semester IV | Professional Electives (4 of each 4 credits) + Core Courses + Open Elective II + Value added | 25 | 96 |
| Semester V | Industry Practice I / Research Practice I | 12 | 108 |
| Semester VI | Industry Practice II / Research Practice II (Exit Option Provided with BBA degree) | 12 | 120 |
| Semester VII | Advanced Core Courses + General Elective | 22 | 142 |
| Semester VIII | Advanced Core Courses + Professional Electives (4 of each of 4 credits) | 24 | 166 |
| Semester IX | Capstone Project + Professional Electives (4 of each of 4 credits) | 22 | 188 |
| Semester X | Industry Practice / Research Practice | 20 | 208 |
NU’s Management Programmes – Vision
To develop innovative leaders for knowledge society who are ethical and responsible global citizens.
NU’s Management Programmes - Mission
- To deliver distinctive education through innovative use of technology and preparing students to excel in a dynamic global environment.
- To develop superior talent through strong partnerships with industry and society, ensuring our graduates are ready to lead and innovate.
- To promote research, discovery, and entrepreneurship that address societal challenges and contribute to the betterment of the world.
- To build responsible global citizens by fostering a culture of seamlessness in education, encouraging continuous learning and ethical leadership.
Why pursue iMBA at NU?
Like all our other flagship programmes, the Integrated MBA porgramme is designed around NU’s core principles of providing industry-linked, technology-based, research-driven and seamless education.
- Two Degrees, One Journey – Save time and effort by earning your BBA + MBA without reapplying or repeating courses.
- Industry-Integrated Learning – Experience live projects, internships, Industry Practice and mentorship from industry leaders from day one.
- Experiential & Multidisciplinary Curriculum – Go beyond textbooks with case studies, simulations, cross-domain electives, and design thinking.
- Future-Ready Skills – Build leadership, strategic thinking, and problem-solving abilities to thrive in a fast-changing business world.
- Flexible Pathways – Choose your exit: complete with a BBA or progress seamlessly to your MBA.
NU’s unique iMBA programme aims to develop young professionals in the emerging fields of business such as Business Analytics, Fintech, Digital Marketing, etc. The pedagogical tools, simulations, case studies, etc., equip students to deal with the business scenarios that they will face in the corporate setup.
To make NU’s iMBA programme industry-relevant, we have incorporated rich insights from a multitude of our industry partners into the curriculum design. Many senior professionals from a diverse set of industries and functional areas have been consulted while creating the next-gen iMBA curriculum making it compelling, relevant and fresh.
industry practice that the programme an immersive experience for students. During the Industry Practice, students work on real-life projects within our industry partner organisations.
The iMBA curriculum is reviewed and updated at least once every year. This review is based on feedback from the industry, recruiting companies and research reports on the nature of jobs that will become important in the future.
During NU’s next-gen integrated MBA programme, students undergo an immersive Industry Practice, which enables a smooth transition for students from the world of studies to the world of work and prepares them for the real world. Industry Practice is NU’s flagship course in the iMBA programme. Industry Practice opens up students’ minds in a way that they are able to search for new problems and find solutions to those problems.
While planning the Industry practice, each student’s interest and aptitude are taken into account. The university’s Centre for Industry Collaboration (CIC) actively works with students to explore and uncover their interest areas. Based on a match between the interests of a student and the requirements of the participating companies, the organisation and the project for the Industry Practice are finalised for each student.
During the Industry Practice, students are guided by a faculty mentor from the campus, an off-campus resident mentor and an industry mentor from the organisation. Besides management skills, this semester also helps build strong professional skills including planning, problem-solving, time management, written and verbal communication, cost management, teamwork, meeting deadlines, initiative, confidence to complete a task, integrity, customer and professional communication, etc.
“Getting equipped with skills needed for the real world & getting work-related learning opportunities to help me successfully step out in the real world.” Top choice for NU students & alumni when we asked them which of their career needs NU fulfills (The NU Brand Survey, 2021).
Students at NU (Nutons) get the unique opportunity to customise 38% of their curriculum. Student centricity is an important belief and value at NU and we encourage our students to explore their uniqueness and strengths. Based on this belief, we give our students the freedom to opt for specialisations in subjects on emerging requirements, e.g. fintech, Business analytics, digital marketing. In addition, students can take open electives offered by other areas of the university, based on their areas of interests and passion.
Students also get the opportunity to work on capstone projects during the Integrated MBA programme. These projects enable them to integrate learnings and applications across courses, based on current industry problems.
NU’s focus is on helping students become problem-solvers rather than rote-learners. Accordingly, NU’s programmes are designed to inculcate problem-solving and critical thinking skills among students. These include courses in professional life skills, problem solving skills, critical thinking, and design thinking. The course also prepares the students adequately from a technology perspective. In addition, students to participate in activity-oriented courses.
The Integrated MBA programme structure includes courses in Mathematics, Statistics and Logic to impart analytical rigour. The programme structure also includes courses in Psychology, Sociology and Economics to provide an understanding of the foundation on which management education is based. The courses from Humanities & Social Sciences area provide breadth and perspective. The programme structure lays special emphasis on communication and report writing skills to equip the students all that is required from a business professional. It also includes courses in Business History, Polity, Philosophy and Literature to provide breadth and perspective.
Each Integrated MBA student is mentored by an eminent corporate leader. As the leaders share their rich experience and insights with students through scheduled personalised interactions using technology, students discover the nuances of real-life corporate excellence. It helps them accelerate their own integration into industry. The Mentorship Programme is just one of the many ways in which NU transforms an academically rich management programmes into the management programmes of the future.
A unique blend of accomplished academicians and experienced, competent industry practitioners make up the faculty pool at NU assuring NUtons the best knowledge of both worlds. For the iMBA programme, NU’s in-house faculty members are ably supported by senior managers from the industry. In addition, business managers from the industry are invited regularly to take guest lectures and provide real-world knowledge and insights to our students.
Students who aspire to pursue an internship in the social sector, can easily do so, through the university’s Centre for Industry Collaboration (CIC).
Integrated MBA – Placements
100%
placements* since inception
96%
got aspired roles
NU’s iMBA students have found placements at leading organisations in areas as diverse as business analytics, digital and social media marketing, fintech, and marketing & marketing analytics and hired by brand companies such as Edelman, Edelweiss, Policy Bazaar, NASSCOM Foundation, Agilus Diagnostics, Grey Orange.
Industry Partners
Integrated MBA – Industry Practice
- Curricular architecture 1: 6-Month Industry Practice in the final semester.
- Curricular architecture 2: 1-Year Industry Practice spreading across two semesters in the final year.
- Curricular architecture 3: 1-Year Research Practice spreading across two semesters in the final year.
The BBA MBA (Integrated MBA – iMBA) programme offers 1.5 years of Industry Practice, a 6-month IP during the BBA Phase and a 1-Year Industry Practice/Research Practice during the MBA Phase.
| Company | Project |
|---|---|
| Genpact | Cost & contact management using blockchain. Creating real-time service that allows transactions based on information, agreements and contracts for the enterprise. |
| GFK Nielsen | Capturing changing consumer and industry-driven product preferences within the auto industry (tyres). Analysing changing market dynamics in the automotive industry for the passenger car segment |
| NielsenIQ | Continuous brand track study for Tata Play (formerly Tata Sky), Sector: Media & Telecom |
| GFK Nielsen | Premium-isation and innovation within the Indian IT industry. Innovation in the IT hardware industry, changing buyer behaviour, factors leading to innovation in products |
| Tenovia Solutions | Pricing and discount analysis, understanding product’s overall performance in correspondence to the relationship with price and discount, identifying product characteristics with price & discount variables, analysing influencing factors on product performance |
| Mobisy | Aneheuser – Busch: Weekly business review, generating insights from the data which is captured by the Bizom application |
| AIM India | Bank of Baroda: Sales process of India first life insurance – Mahajeevan Plus plan |
| Pankhuri | Creating innovative and engaging social media strategies, managing all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, and YouTube on a daily basis, adapting content to different channels. |
| Lifebyte Systems | DPDI – predicting deposits, withdrawals and inactivity The project is dedicated to building a useful tool for the marketing and sales department, to identify clients at risk of making large withdrawals, deposits or likely to become inactive ahead of time. Machine Learning tools and AWS infrastructure in Mars UI and Salesforce platforms were used for analysis. |
| Virtusa | HFS Industry Top 10 – capital markets services 2022, accurate and timely completion of RFI, client references. These reports help prospective clients to understand the market, industry, risks in the field, probable future outcomes, etc. Working with client Gartner. |
| Benzara | Implementation of various techniques to analyse and create reports |
| Quale Infotech | Website updating based on new Marketing material & launching of new products in the market |
| SahiBandhu | Creating a digital presence and a new website of Sahi Bandhu to run online Ad campaign for the Gold Loan Service. |
Integrated MBA - research under faculty guidance
- Ussam Siddiqui, Suyash Bapat, Dr Gyanesh Jain, “Merger induced volatility changes: Evidence from the Indian banking sector,” in the Annual Conference for Financial and Banking Perspectives, 2021, Oman.
- Anil Bishnoi, Anushree Sarpotdar, Dr Chandan Medatwal, “Training and development at Godrej- A critical analysis for successful employment” in NU’s Entente, 2021.
- Mounika Thatha, Abhishek Halluvally, Aishi Bhattacharya, Aditya Naik, Prof Abhishek Datta, “Adoption of electric vehicles: An analysis of intention to use and attitude of Indian consumers” at NU’s Entente, 2021.
Events, conferences, guest lectures and workshops
- A workshop on Guestimation by Ms Ashima Goel, Product Manager, Cars24 .
- A session on upcoming blockchain technologies and its future in India by Dr Eshan Ahluwalia, Vice-President, BlackRock.
- A session for students on the pitfalls and roadblocks that new traders face in their journey of stock trading by Mr Kuldeep Kewlani, a bright alumnus of NU
- A lecture on the role of youth in development of Indian Economy by Mr Hargovind Sachdev, retired General Manager, State Bank of India.
- A workshop on sales and marketing by Mr Ranbir Singh, Vice-President, Ernst and Young.
- A lecture on entrepreneurship by Prof Arya Kumar, BITS Pilani.
Integrated MBA – Student Achievement
Meet our faculty
Programme Architecture - iMBA
- L: Lecture, T: Tutorial, P: Practical, EL: Experiential Learning, C: Credit
- AEC: Ability Enhancement Course, CC: Core Course, VAC: Value Added Course, SEC: Skill Enhancement Course, DSE: Discipline Specific Elective, MDC: Multidisciplinary Course, OE: Open Elective
BBA Phase
| Course Code | Course Name | Category | L | T | P | EL | C |
|---|---|---|---|---|---|---|---|
| TA102 | Communication Skills | AEC | 1 | 0 | 4 | 3 | |
| ECON111 | Business Economics I | CC | 3 | 0 | 0 | 3 | |
| FIN111 | Financial Accounting | CC | 3 | 1 | 0 | 4 | |
| FIN212 | Indian Financial System | CC | 2 | 0 | 2 | 3 | |
| MGT131 | Principles of Management | CC | 3 | 0 | 0 | 3 | |
| MAT121 | Business Statistics | CC | 3 | 1 | 0 | 4 | |
| ENV311 | Environment & Sustainability | VAC | 3 | 0 | 0 | 3 | |
| Total | 23 |
| Course Code | Course Name | Category | L | T | P | EL | C |
|---|---|---|---|---|---|---|---|
| CLP102 | Business Communication | AEC | 1 | 0 | 4 | 3 | |
| ECON112 | Business Economics II | CC | 3 | 1 | 0 | 4 | |
| MKT202 | Marketing Management | CC | 3 | 0 | 0 | 3 | |
| MGT351 | Business Laws & Applications | CC | 3 | 0 | 0 | 3 | |
| CS202 | Introduction to Programming | CC | 2 | 0 | 4 | 4 | |
| MGT132 | AI for Office Productivity | CC | 2 | 0 | 2 | 3 | |
| MGT122 | Business Environment | CC | 3 | 0 | 0 | 3 | |
| Total | 23 |
| Course Code | Course Name | Category | L | T | P | EL | C |
|---|---|---|---|---|---|---|---|
| FIN211 | Financial Management | CC | 3 | 1 | 0 | 4 | |
| MGT251 | Entrepreneurship and Startup Ecosystem in India | CC | 3 | 0 | 0 | 3 | |
| ACC201 | Cost Accounting | CC | 2 | 1 | 0 | 3 | |
| MGT271 | Introduction to Operations Management | CC | 3 | 0 | 0 | 3 | |
| MGT341 | Research Methods | CC | 3 | 0 | 0 | 3 | |
| BA211 | Data Visualization & Storytelling | CC | 2 | 0 | 2 | 3 | |
| HRM232 | Organisational Behaviour | CC | 3 | 0 | 0 | 3 | |
| Open Elective I | OE/MDE | 3 | 0 | 0 | 3 | ||
| Total | 25 |
| Course Code | Course Name | Category | L | T | P | EL | C |
|---|---|---|---|---|---|---|---|
| Professional Elective I | DSE | 4 | 0 | 0 | 4 | ||
| Professional Elective II | DSE | 4 | 0 | 0 | 4 | ||
| Professional Elective III | DSE | 4 | 0 | 0 | 4 | ||
| Professional Elective IV | DSE | 4 | 0 | 0 | 4 | ||
| HRM301 | Human Resource Management | CC | 3 | 0 | 0 | 3 | |
| HSS202 | Human Values & Professional Ethics | VAC | 3 | 0 | 0 | 3 | |
| Open Elective II | OE/MDE | 3 | 0 | 0 | 3 | ||
| Total | 25 |
| Course Code | Course Name | Category | L | T | P | EL | C |
|---|---|---|---|---|---|---|---|
| NU341 | Industry Practice I | SEC | 36 | 12 |
| Course Code | Course Name | Category | L | T | P | EL | C |
|---|---|---|---|---|---|---|---|
| NU342 | Industry Practice II | SEC | 36 | 12 | |||
| Grand Total | 120 |
Specialisation
- Finance
- Marketing
- Family Managed Business
Open Electives
- MGT 3121: Indian Knowledge System
- ET201: Learning Technologies for Future Skills
- MGT 242: International Business
Professional Electives as per Specialisation for Semester IV
Finance
| Course Code | Course Name | L | T | P | C |
|---|---|---|---|---|---|
| FIN222 | Financial Statement Analysis | 3 | 0 | 2 | 4 |
| FIN232 | Financial Planning | 3 | 0 | 2 | 4 |
| BNK202 | Banking and Insurance | 4 | 0 | 0 | 4 |
| FIN321 | Financial Markets Products and Services | 4 | 0 | 0 | 4 |
| RSK601 | Security Analysis and Portfolio Management | 3 | 0 | 2 | 4 |
| FIN331 | Financial Modelling | 3 | 0 | 2 | 4 |
Marketing
| Course Code | Course Name | L | T | P | C |
|---|---|---|---|---|---|
| MKT421 | Digital Marketing | 3 | 0 | 2 | 4 |
| MKT201 | Effective Selling Skills & Techniques | 3 | 0 | 2 | 4 |
| MKT232 | B2B Marketing | 4 | 0 | 0 | 4 |
| MKT401 | Services Marketing | 4 | 0 | 0 | 4 |
| MKT611 | Integrated Marketing Communication | 4 | 0 | 0 | 4 |
| MKT341 | International Marketing | 4 | 0 | 0 | 4 |
| MKT512 | Consumer Behaviour | 4 | 0 | 0 | 4 |
Family Managed Business
| Course Code | Course Name | L | T | P | C |
|---|---|---|---|---|---|
| MGT272 | New Age Business Models | 3 | 0 | 2 | 4 |
| MGT282 | Family Business Governance & Dynamics | 4 | 0 | 0 | 4 |
| MGT292 | Conflict Management in Family Business | 4 | 0 | 0 | 4 |
| MGT2102 | Legal & Tax Compliance for Family Business | 3 | 0 | 2 | 4 |
| MGT2112 | Succession Planning & Leadership Transition | 4 | 0 | 0 | 4 |
| FIN252 | Entrepreneurial Finance | 3 | 0 | 2 | 4 |
Comparison Table: BBA
| Category | Proposed Curriculum (iMBA) | AICTE Recommendations |
|---|---|---|
| CC | 67 | 66 |
| SEC | 18 | 18 |
| DSE | 16 | 16 |
| AEC | 7 | 6 |
| OE/MDC | 6 | 6 |
| VAC | 6 | 8 |
| Total Credits | 120 | 120 |
MBA Phase:
| Course Code | Course Name | Category | L | T | P | EL | C |
|---|---|---|---|---|---|---|---|
| BA421 | Data Analytics using Python/R | CC1 | 2 | 0 | 2 | 3 | |
| ACC401 | Management Accounting | CC2 | 3 | 1 | 0 | 4 | |
| MAT401 | Quantitative Techniques for Managers | CC3 | 2 | 1 | 0 | 3 | |
| CLP401 | Managerial Communication | CC4 | 2 | 0 | 2 | 3 | |
| MKT441 | Modern Marketing Practices | CC5 | 3 | 0 | 0 | 3 | |
| ECON421 | Managerial Economics | CC6 | 3 | 0 | 0 | 3 | |
| MGT252 | Business Laws & Corporate Governance | CC7 | 3 | 0 | 0 | 3 | |
| Total | 22 |
| Course Code | Course Name | Category | L | T | P | EL | C |
|---|---|---|---|---|---|---|---|
| MGT452 | Operations and Supply Chain Management | 3 | 0 | 0 | 3 | ||
| MGT432 | Growth Valuation & Sustainability | CC9 | 3 | 0 | 0 | 3 | |
| FIN462 | Corporate Finance | CC10 | 3 | 1 | 0 | 4 | |
| General Elective | GE | 2 | 0 | 0 | 2 | ||
| Professional Elective I | PE1 | 3 | 0 | 0 | 3 | ||
| Professional Elective II | PE2 | 3 | 0 | 0 | 3 | ||
| Professional Elective III | PE3 | 3 | 0 | 0 | 3 | ||
| Professional Elective IV | PE4 | 3 | 0 | 0 | 3 | ||
| Total | 24 |
| Course Code | Course Name | Category | L | T | P | EL | C |
|---|---|---|---|---|---|---|---|
| MGT511 | Capstone Project | CC12 | 2 | 0 | 2 | 3 | |
| MGT442 | Competitive Strategy & Industry Analysis | CC8 | 2 | 0 | 0 | 2 | |
| MGT501 | Responsible Business: Ethics, ESG and Sustainability | CC11 | 2 | 0 | 0 | 2 | |
| MGT521 | Business Research Methods | CC14 | 3 | 0 | 0 | 3 | |
| Professional Elective V | PE5 | 3 | 0 | 0 | 3 | ||
| Professional Elective VI | PE6 | 3 | 0 | 0 | 3 | ||
| Professional Elective VII | PE7 | 3 | 0 | 0 | 3 | ||
| Professional Elective VIII | PE8 | 3 | 0 | 0 | 3 | ||
| Total | 22 |
| Course Code | Course Name | Category | L | T | P | EL | C |
|---|---|---|---|---|---|---|---|
| NU532 / NU542 | Industry Practice / Research Practice | IP/RP | 48 | 20 | |||
| Grand Total | 88 |
Specialisation
- Digital Marketing
- Business Analytics
- Fintech & AI
General Electives
- MGT 312: Project Management
- HSS231: Introduction to Design Thinking
- MKT 452: Managing E-Business
- FIN 472: Project Finance
Professional Electives as per Specialisation for Semester VIII
Digital Marketing
| Course Code | Course Name | L | T | P | C |
|---|---|---|---|---|---|
| MKT421 | Digital Marketing | 3 | 0 | 0 | 3 |
| MKT422 | D2C Marketing | 3 | 0 | 0 | 3 |
| MKT602 | Product and Brand Management | 3 | 0 | 0 | 3 |
| MKT432 | Marketing Technologies | 2 | 0 | 2 | 3 |
| MKT311 | Sales & Distribution Management | 3 | 0 | 0 | 3 |
| MKT442 | Simulation in Marketing | 1 | 0 | 4 | 3 |
| BA442 | Data Visualization and Dashboarding | 2 | 0 | 2 | 3 |
Business Analytics
| Course Code | Course Name | L | T | P | C |
|---|---|---|---|---|---|
| BA431 | Advanced Data Visualization | 2 | 0 | 2 | 3 |
| BA311 | Analysis and Forecasting of Time Series | 2 | 0 | 2 | 3 |
| BA411 | Machine Learning | 2 | 0 | 2 | 3 |
| BA301 | Programming for Analytics | 2 | 0 | 2 | 3 |
| BA452 | Advanced Marketing Analytics | 2 | 0 | 2 | 3 |
| BA462 | Simulation in Analytics | 1 | 0 | 4 | 3 |
| BA442 | Data Visualization and Dashboarding | 2 | 0 | 2 | 3 |
Fintech & AI
| Course Code | Course Name | L | T | P | C |
|---|---|---|---|---|---|
| FIN422 | Fintech & AI | 3 | 0 | 0 | 3 |
| FIN411 | Introduction to Blockchain Technology | 3 | 0 | 0 | 3 |
| FIN432 | Simulation in Fintech | 1 | 0 | 4 | 3 |
| FIN441 | Financial Markets & Derivatives | 3 | 0 | 0 | 3 |
| FIN302 | Introduction to Banking & Financial Services Industry | 3 | 0 | 0 | 3 |
| FIN311 | Personal Finance & Wealth Management using AI | 3 | 0 | 0 | 3 |
| FIN442 | AI Applications in Financial Decision Making | 2 | 0 | 2 | 3 |
| BA442 | Data Visualization and Dashboarding | 2 | 0 | 2 | 3 |
| FIN452 | AI in Insurance | 3 | 0 | 0 | 3 |
Professional Electives as per Specialisation for Semester IX
Digital Marketing
| Course Code | Course Name | L | T | P | C |
|---|---|---|---|---|---|
| MKT401 | Services Marketing | 3 | 0 | 0 | 3 |
| MKT232 | B2B Marketing | 3 | 0 | 0 | 3 |
| MKT611 | Integrated Marketing Communication | 3 | 0 | 0 | 3 |
| MKT561 | Marketing Metrics | 2 | 0 | 2 | 3 |
| MKT321 | Marketing Research | 2 | 0 | 2 | 3 |
| MKT402 | E-commerce & Omnichannel Strategies | 3 | 0 | 0 | 3 |
| MKT412 | Search Engine Optimization | 2 | 0 | 2 | 3 |
Business Analytics
| Course Code | Course Name | L | T | P | C |
|---|---|---|---|---|---|
| BA504 | Financial Analytics | 2 | 0 | 2 | 3 |
| FIN541 | Risk Analytics | 2 | 0 | 2 | 3 |
| FIN551 | Behavioural Finance | 3 | 0 | 0 | 3 |
| FIN561 | ESG & Sustainable Finance | 3 | 0 | 0 | 3 |
| BNK302 | Banking Products & Operations | 3 | 0 | 0 | 3 |
| RSK601 | Security Analysis and Portfolio Management | 2 | 0 | 2 | 3 |
| FIN421 | Corporate Taxation | 3 | 0 | 0 | 3 |
| FIN571 | AI Applications in Financial Decision Making | 2 | 0 | 2 | 3 |
| BA521 | Machine Learning | 2 | 0 | 2 | 3 |
Fintech & AI
| Course Code | Course Name | L | T | P | C |
|---|---|---|---|---|---|
| BA504 | Financial Analytics | 2 | 0 | 2 | 3 |
| FIN541 | Risk Analytics | 2 | 0 | 2 | 3 |
| FIN551 | Behavioural Finance | 3 | 0 | 0 | 3 |
| FIN561 | ESG & Sustainable Finance | 3 | 0 | 0 | 3 |
| BNK302 | Banking Products & Operations | 3 | 0 | 0 | 3 |
| RSK601 | Security Analysis and Portfolio Management | 2 | 0 | 2 | 3 |
| FIN421 | Corporate Taxation | 3 | 0 | 0 | 3 |
| FIN571 | AI Applications in Financial Decision Making | 2 | 0 | 2 | 3 |
| BA521 | Machine Learning | 2 | 0 | 2 | 3 |
Specialisations ( including open electives) Total credits: 30
- Finance, Banking & FinTech
- Business Analytics
- Digital & Social Media Marketing
- Entrepreneurship
Integrated MBA – Programme Structure
| CODE | Course | L | T | P | C |
|---|---|---|---|---|---|
| CS 101 | Introduction to Computing & Information Systems | 2 | 0 | 0 | 2 |
| MAT 131 | Basics of Mathematics & Statistics | 3 | 1 | 0 | 4 |
| ECON 111 | Business Economics-I | 3 | 0 | 0 | 3 |
| ACC 101 | Business and Management Accounting -I | 3 | 0 | 0 | 3 |
| TA 102 | Communication Skills | 2 | 0 | 2 | 3 |
| MGT 122 | Business Environment | 3 | 0 | 0 | 3 |
| BA101 | Fundamentals of Business Analysis Techniques | 2 | 0 | 0 | 2 |
| Total | 18 | 1 | 2 | 20 |
| CODE | Course | Credits | |||
|---|---|---|---|---|---|
| L | T | P | C | ||
| MAT 121 | Business Statistics | 3 | 0 | 0 | 3 |
| ECON 112 | Business Economics-II | 3 | 0 | 0 | 3 |
| TA 122 | Business Report Writing | 1 | 1 | 0 | 2 |
| HRM 232 | Organizational Behaviour | 3 | 0 | 0 | 3 |
| ACC 102 | Business and Management Accounting -II | 3 | 0 | 0 | 3 |
| MKT 202 | Marketing Management I | 3 | 0 | 0 | 3 |
| FIN 212 | Indian Financial System | 3 | 0 | 0 | 3 |
| Total | 19 | 1 | 0 | 20 | |
| CODE | Course | Credits | |||
|---|---|---|---|---|---|
| L | T | P | C | ||
| TA 111 | Fundamentals of Computer Programming | 2 | 0 | 4 | 4 |
| TA 231 | Data Analysis and Spreadsheet Modeling | 2 | 1 | 0 | 3 |
| MKT 212 | Marketing Management II | 3 | 0 | 0 | 3 |
| ENV 311 | Environment and Sustainability | 3 | 0 | 0 | 3 |
| MGT 341 | Research Methods | 3 | 0 | 0 | 3 |
| FIN 112 | Financial Management I | 3 | 0 | 0 | 3 |
| HRM 301 | Human Resource Management | 3 | 0 | 0 | 3 |
| Total | 19 | 1 | 4 | 22 | |
| CODE | Course | Credits | |||
|---|---|---|---|---|---|
| L | T | P | C | ||
| CS 272 | Introduction to Databases | 3 | 0 | 0 | 3 |
| MGT 321 | Production & Operations Management | 3 | 0 | 0 | 3 |
| MKT 311 | Sales & Distribution Management | 3 | 0 | 0 | 3 |
| MGT 232 | Business ethics and values in management | 3 | 0 | 0 | 3 |
| MGT 252 | Business Laws & Corporate Governance | 3 | 0 | 0 | 3 |
| FIN 201 | Financial Management II | 3 | 0 | 0 | 3 |
| ET 201 | Learning technologies for future skills | 1 | 0 | 4 | 3 |
| Total | 19 | 0 | 4 | 21 | |
| # | Code | Course | L | T | P | C |
|---|---|---|---|---|---|---|
| 1 | Professional Elective I | 3 | 0 | 0 | 3 | |
| 2 | Professional Elective II | 3 | 0 | 0 | 3 | |
| 3 | BA 201 | Advanced Excel | 2 | 0 | 2 | 3 |
| 4 | MGT 312 | Project Management | 3 | 0 | 0 | 3 |
| 5 | MGT 361 | Business Policy, Planning & Strategy | 3 | 0 | 0 | 3 |
| 6 | TA 321 | Design Thinking & Critical Analysis | 0 | 3 | 0 | 3 |
| 7 | MGT 251 | Entrepreneurship & Startup ecosystems in India | 3 | 1 | 0 | 4 |
| Total | 17 | 4 | 2 | 22 |
| # | Code | Course | L | T | P | C |
|---|---|---|---|---|---|---|
| 1 | MGT 322 | Capstone Project I | 0 | 0 | 4 | 2 |
| 2 | Professional Elective III | 3 | 0 | 0 | 3 | |
| 3 | Professional Elective IV | 3 | 0 | 0 | 3 | |
| 4 | Professional Elective V | 3 | 0 | 0 | 3 | |
| 5 | Professional Elective VI | 3 | 0 | 0 | 3 | |
| 6 | Professional Elective VII | 3 | 0 | 0 | 3 | |
| 7 | Open Elective I | 3 | 0 | 0 | 3 | |
| Total | 18 | 0 | 4 | 20 |
| # | Course Code | Course | L | T | P | C |
|---|---|---|---|---|---|---|
| 1 | MGT 441 | Capstone Project II | 0 | 0 | 4 | 2 |
| 2 | Professional Elective VIII | 3 | 0 | 0 | 3 | |
| 3 | Professional Elective IX | 3 | 0 | 0 | 3 | |
| 4 | Professional Elective X | 3 | 0 | 0 | 3 | |
| 5 | Professional Elective XI | 3 | 0 | 0 | 3 | |
| 6 | Professional Elective XII | 3 | 0 | 0 | 3 | |
| 7 | Open Elective II | 3 | 0 | 0 | 3 | |
| Total | 18 | 0 | 4 | 20 |
| # | Course Code | Course | L | T | P | C |
|---|---|---|---|---|---|---|
| 1 | NU 332 | INDUSTRY PRACTICE | 0 | 0 | 0 | 20 |
| Total | 0 | 0 | 0 | 20 |
| # | Sem | Course Code | L | T | P | C |
|---|---|---|---|---|---|---|
| 1 | Sem VI | TA 302 | 0 | 0 | 2 | 1 |
| 2 | Sem VII | VAC 002 | 0 | 0 | 2 | 1 |
iMBA Specialisation
Course (3 credits each)
Finance, Banking & FinTech
- Introduction to Banking & Financial Services Industry
- Banking Products & Operations
- SAPM
- Spreadsheet Modelling & Decision Analysis
- Designing Financial Products
- Introduction to Blockchain Technology
- Financial Analytics
- Information Security and Risk Management
- Data Visualisation
Digital & Social Media Marketing
- Introduction to Digital marketing
- Integrated Marketing Communication
- Social Media Marketing
- Spreadsheet Modelling & Decision Analysis
- Services Marketing
- Consumer Behavior for Digital Marketers
- Marketing Analytics
- Information Security and Risk Management
- Data Visualisation
Business Analytics
- Programming for Analytics
- Data Science using R
- Predictive Analytics
- Spreadsheet Modelling & Decision Analysis
- Machine Learning
- Deep Learning & Neural Networks
- Information Security and Risk Management
- Data Visualisation
Marketing & Marketing Analytics
- Marketing Analytics
- Programming for Analytics
- Data Visualization
- Marketing Research
- Services Marketing
- Product & Brand Management
- Integrated Marketing Communication
Entrepreneurship
- Entrepreneurial Finance
- Small Enterprises & Family Business
- Integrated Marketing Communication
- Communicating ideas for entrepreneurs
- Spreadsheet Modelling & Decision Analysis
- Legal Aspects of Entrepreneurship
- Corporate Taxation
- Managing Human Resources for Entrepreneurs
- Information Security and Risk Management
Specialisation under BBA MBA (Integrated MBA – iMBA)
Specialisation Areas (BBA):
- Marketing
- Business Analytics
- Finance
List of electives to choose from:
| Semester | Course Code | Course Name (2 courses to choose from) | Specialization | L | T | P | C |
|---|---|---|---|---|---|---|---|
| Semester IV | MKT421 | Digital Marketing | Marketing | 4 | 0 | 0 | 4 |
| MKT201 | Effective Selling Skills & Techniques | Marketing | 4 | 0 | 0 | 4 | |
| MKT232 | B2B Marketing | Marketing | 4 | 0 | 0 | 4 | |
| CS272 | Introduction to Databases | Business Analytics | 4 | 0 | 0 | 4 | |
| BA401 | Information Security and Risk Management | Business Analytics | 4 | 0 | 0 | 4 | |
| DS302 | Data Science using R | Business Analytics | 4 | 0 | 0 | 4 | |
| FIN222 | Financial Statement Analysis | Finance | 4 | 0 | 0 | 4 | |
| FIN232 | Financial Planning | Finance | 4 | 0 | 0 | 4 | |
| BNK202 | Banking and Insurance | Finance | 4 | 0 | 0 | 4 | |
| Semester V | MKT401 | Services Marketing | Marketing | 4 | 0 | 0 | 4 |
| MKT611 | Integrated Marketing Communication | Marketing | 4 | 0 | 0 | 4 | |
| MKT341 | International Marketing | Marketing | 4 | 0 | 0 | 4 | |
| BA321 | Technology Trends in Business | Business Analytics | 4 | 0 | 0 | 4 | |
| BA504 | Financial Analytics | Business Analytics | 4 | 0 | 0 | 4 | |
| MKT623 | Marketing Analytics | Business Analytics | 4 | 0 | 0 | 4 | |
| FIN321 | Financial Markets Products and Services | Finance | 4 | 0 | 0 | 4 | |
| RSK601 | Security Analysis and Portfolio Management | Finance | 4 | 0 | 0 | 4 | |
| FIN331 | Financial Modelling | Finance | 4 | 0 | 0 | 4 |
Specialization Areas (MBA):
- Digital Marketing
- Business Analytics
- Fintech
List of electives to choose from:
| Semester | Course Code | Course Name (Electives) | Specialization | L | T | P | C |
|---|---|---|---|---|---|---|---|
| Semester VII (Choose 3 courses) | MKT421 | Digital Marketing | Digital Marketing | 4 | 0 | 0 | 4 |
| MKT431 | Social Media Marketing | Digital Marketing | 4 | 0 | 0 | 4 | |
| MKT602 | Product and Brand Management | Digital Marketing | 4 | 0 | 0 | 4 | |
| MKT331 | Rural Marketing & Bottom of the Pyramid Markets | Digital Marketing | 4 | 0 | 0 | 4 | |
| MKT311 | Sales & Distribution Management | Digital Marketing | 4 | 0 | 0 | 4 | |
| BA431 | Advanced Data Visualization | Business Analytics | 4 | 0 | 0 | 4 | |
| BA311 | Analysis and Forecasting of Time Series | Business Analytics | 4 | 0 | 0 | 4 | |
| DS302 | Data Science using R | Business Analytics | 4 | 0 | 0 | 4 | |
| BA301 | Programming for Analytics | Business Analytics | 4 | 0 | 0 | 4 | |
| MKT623 | Marketing Analytics | Business Analytics | 4 | 0 | 0 | 4 | |
| FIN431 | Digital Payment Systems | Fintech | 4 | 0 | 0 | 4 | |
| FIN411 | Introduction to Blockchain Technology | Fintech | 4 | 0 | 0 | 4 | |
| FIN441 | Financial Markets & Derivatives | Fintech | 4 | 0 | 0 | 4 | |
| FIN302 | Introduction to Banking & Financial Services Industry | Fintech | 4 | 0 | 0 | 4 | |
| FIN311 | Personal Finance & Wealth Management | Fintech | 4 | 0 | 0 | 4 | |
| Semester VIII (Choose 4 courses) | MKT401 | Services Marketing | Digital Marketing | 4 | 0 | 0 | 4 |
| MKT232 | B2B Marketing | Digital Marketing | 4 | 0 | 0 | 4 | |
| MKT611 | Integrated Marketing Communication | Digital Marketing | 4 | 0 | 0 | 4 | |
| MKT321 | Marketing Research | Digital Marketing | 4 | 0 | 0 | 4 | |
| MKT402 | E-commerce & Omnichannel Strategies | Digital Marketing | 4 | 0 | 0 | 4 | |
| MKT412 | Search Engine Optimization | Digital Marketing | 4 | 0 | 0 | 4 | |
| BA522 | Predictive Analytics | Business Analytics | 4 | 0 | 0 | 4 | |
| BA504 | Financial Analytics | Business Analytics | 4 | 0 | 0 | 4 | |
| BA402 | Social Media & Web Analytics | Business Analytics | 4 | 0 | 0 | 4 | |
| BA411 | Machine Learning | Business Analytics | 4 | 0 | 0 | 4 | |
| BA412 | Big Data Analytics & Cloud Computing | Business Analytics | 4 | 0 | 0 | 4 | |
| BA422 | HR Analytics | Business Analytics | 4 | 0 | 0 | 4 | |
| BA432 | AI for Business | Fintech | 4 | 0 | 0 | 4 | |
| BA504 | Financial Analytics | Fintech | 4 | 0 | 0 | 4 | |
| FIN402 | Credit Risk Analytics | Fintech | 4 | 0 | 0 | 4 | |
| FIN412 | Financial Risk Management | Fintech | 4 | 0 | 0 | 4 | |
| BNK302 | Banking Products & Operations | Fintech | 4 | 0 | 0 | 4 | |
| RSK601 | Security Analysis and Portfolio Management | Fintech | 4 | 0 | 0 | 4 | |
| FIN421 | Corporate Taxation | Fintech | 4 | 0 | 0 | 4 |
Programme outcomes
Programme specific outcomes
- PSO 1: Demonstrate a deep understanding of core business principles and practices, enabling them to develop and implement effective business strategies across various functional areas.
- PSO 2: Be proficient in analyzing complex business problems using quantitative and qualitative data, applying critical thinking to propose feasible solutions.
- PSO 3: Exhibit strong leadership skills, including the ability to lead and manage diverse teams, and foster a collaborative and inclusive work environment.
- PSO 4: Be adept at leveraging current and emerging technologies to drive business innovation and efficiency, including proficiency in data analytics, digital marketing, and fintech.
- PSO 5: Demonstrate entrepreneurial thinking, including the ability to identify and evaluate business opportunities, create business plans, and launch and manage new ventures.
- PSO 6: Possess advanced communication skills, both written and verbal, enabling them to convey ideas clearly and persuasively to various stakeholders.
- PSO 7: Be able to apply ethical principles and consider social responsibility in decision-making processes, ensuring sustainable business practices and positive societal impact.
FAQs
1. What is Integrated MBA?
NU’s Integrated MBA Programme (iMBA) is a 5-year postgraduate degree programme, undertaken after Class XII. iMBA is an innovatively designed programme meant for young students with managerial and leadership aspirations. The programme offers comprehensive management education combined with in-depth specialisation in a specific domain. Starting with the first semester, the student starts being prepared for a career in management and business administration. It also provides the foundational grounding offered during bachelor’s level studies.
2. What is an BBA MBA integrated programme?
The BBA MBA integrated programmes are ideal for students aspiring to acquire a global education. Universities in the US and many other parts of the world require a 4-year programme after Class XII as the minimum eligibility for admission. NU’s iMBA programme is 5-year BBA MBA integrated programme. It is designed as per UGC regulations. It avoids some of the duplication that students usually face when they pursue an MBA degree after an undergraduate degree.
3. Is Integrated MBA good?
During these rapidly changing times, a business degree like the integrated MBA remains one of the most predictable paths to successful career and financial stability for students. Over the past decades, organisations have grown enormously in complexity and scope, and they need competent, ethical, skilled, well-educated, and creative managers and leaders who are global in their outlook and local in execution.
4. BBA or BCom, which is better for MBA?
5. BBA or iMBA, which is better?
6. How to do MBA after Class XII?
There are two paths to do MBA after Class XII. The first path is to do a 3-year bachelor’s degree in any stream like arts, science, or commerce and thereafter enroll into a 2-year MBA programme. This takes a minimum of 5 years.
The second path is to directly join a BBA MBA integrated (iMBA) programme.
7. What to do after MBA?
- Take up a job in a company or in the social sector
- Pursue higher studies, including PhD programme.
- Become an entrepreneur
8. Who can do MBA?
A person who has completed a 3-year bachelor’s programme can enrol into a 2-year MBA programme. For admission into the BBA MBA Integrated (iMBA), the minimum eligibility is Class XII.
9. How many types of MBA are there?
10. What are business management course subjects?
*Placements since inception for students who were eligible and opted for placements from NU